17 Tips & Ideas to Celebrate CX Day

Celebrate CX Day with 17 creative ideas! From employee recognition to customer engagement strategies, enhance experiences and drive more loyalty and success.

Customer-centric brands love to delight customers — and how do they do it? Investing in customer experience (CX), which allows them to personalize experiences throughout the customer journey.

Everyone throughout any organization — including employees outside the CX team — deserves to be celebrated for their contributions to customer experience. Luckily, there’s one day throughout the year dedicated to CX.

Let’s explain what CX Day is, when it takes place, and how to celebrate CX Day with tips and ideas anyone can use.

What is CX Day?

CX Day, or Customer Experience Day, is a global celebration of companies and professionals creating great experiences for their customers.

This day is a reminder to reflect and be proactive about how we can continually improve customer experience. For example, by combining the power of technology, using AI technology and data analytics, companies can create highly personalized interactions. In addition, by also investing in your team’s human-centric skills, they can empower connection with customers on a deeper level. This combination can be a powerful tool to help companies stand out when it comes to customer experience and employee experience (EX).

When is CX Day in 2024?

CX Day 2024 took place on Tuesday, October 1, 2024.

As an annual celebration, CX Day always occurs on the first Tuesday in October. The next CX Day falls on October 7, 2025, then October 6, 2026 and October 5, 2027. 

The theme for CX Day in 2024? Good CX delivers better outcomes for customers, employees, and organizations, which highlights the critical link between exceptional customer experiences, employee experience, and overall business success. Celebrating CX Day is an opportunity to reaffirm the commitment to delivering meaningful experiences that benefit everyone involved.

How to Celebrate CX Day: 17 Tips & Ideas

Organizations in every industry celebrate CX Day. Customer experience, after all, touches both business-to-customer (B2C) and business-to-business (B2B) brands.

We’ve compiled a list of tips and ideas for you to celebrate CX Day effectively, whether you’re familiar with customer experience’s official holiday or are celebrating it for the first time. It doesn’t require many resources to celebrate CX Day, and anything you do will go far in motivating employees and refueling customer-centricity.

Here are the best tips and ideas to celebrate CX Day:

1. Engage with the Global Community: Many professional organizations, such as the day’s creator, Customer Experience Professionals Association (CXPA), celebrate CX Day as well. Join online forums, participate in global events, and follow the #CXDay hashtag on social media to see how others are celebrating the day.

2. Employee Recognition: Reward and acknowledge staff members — and particularly agents on the customer service team — who have gone above and beyond to deliver exceptional experiences for your brand’s customers.

3. Host a CX Day Event: Organize an internal event or workshop focusing on best practices, innovations, and strategies to enhance customer experience.

4. Customer Appreciation: Offer special discounts, promotions, or giveaways to show gratitude to your customers — in turn, this strengthens customer loyalty

5. Share Success Stories: Highlight and share stories where employees made a positive impact on a customer’s experience. You can do this in a team meeting, a company-wide newsletter, or a Slack or Teams channel.

6. Educational Webinars: Host internal webinars or training sessions to keep employees updated on the latest CX trends and tools.

7. Feedback Collection: As always, encourage customers to share feedback through surveys and analyze signals from other channels. It ties in with the purpose of CX Day, but it also helps uncover valuable insights your brand needs to be aware of in order to improve customer experience.

8. Create Engaging Content on Social Media: Use CX Day as an opportunity to engage with customers on social media. Share behind-the-scenes looks at how you enhance customer experience, run contests, and host Q&A sessions. Doing so tightens the bond between your brand and its customers.

9. Decorate the Workspace: Liven up the office or workspace with CX Day decorations to remind everyone of the importance of the day and boosts employee morale.

10. Customer Testimonials: Share testimonials or case studies showcasing how your experiences and products or services have positively impacted a customer.

11. Invite a Speaker: Invite a CX expert or influencer to speak to your team, offering insights and best practices to continue improving their skills and how your brand tackles customer experience.

12. Create Content: Write blog posts, produce videos, or design infographics related to customer experience and share them leading up to and through CX Day.

13. Interactive Sessions: Organize fun activities or games, such as trivia, that reinforce the importance of customer experience and teamwork.

14. Reflect and Plan: Use CX Day as an opportunity to reflect on past performances and plan for the future, setting new benchmarks and goals for the upcoming year.

15. Employee Engagement Activities: Plan an outdoor team-building activity that fosters collaboration and teamwork among employees. Strong teams who are more engaged with one another are more likely to deliver exceptional customer experiences.

16. Employee Shadowing Program: Implement a shadowing program where employees observe customer-facing roles. This firsthand experience deepens their understanding of the customer journey and enhances empathy.

17. Extra Day Off: Reward employees with an additional day off to recognize their hard work. This gesture shows that the organization values employee well-being and focuses on employee experience (EX) which positively impacts CX.

Remember, the essence of CX Day is to recognize and appreciate the efforts of improving customer experience — so tailor any of the tips provided, in addition to your own ideas, to best fit the culture of your organization.

Celebrate CX Day with Customers & Employees

CX Day, celebrated globally, spotlights the significant role that customer experience plays in your brand’s success. It serves as a beacon, emphasizing the importance of cultivating a customer-centric culture where businesses prioritize customer feedback. By recognizing your team’s efforts to enhance customer interactions, organizations not only boost team morale, but also foster trust and loyalty among customers.

For CX Day 2024, we gathered some inspiring leaders who shared how they build loyal customer bases — watch the lively discussion or read the recap.